There are no words to fully encapsulate how proud I am of this project.
Instead of making an ad about adoption, we made every ad Adoptable.
Currently being rolled out across 73 markets. The first ever Cannes Lions Grand Prix for Pedigree.
Pinch me.
RECOGNITION:
Cannes Lions: Grand Prix (Outdoor), Gold, Silver & Bronze
Immortal Awards: WINNER
Clio’s: 2x Grand Clio (Direct + Innovation), 4x Gold
LIA’s: Grand LIA (Billboard), 4x Gold & 3x Silver
ONE Asia: Best Of Show, 3x Best of Discipline (Outdoor, Direct & Creative Use of Tech), 4x Gold
Spikes Asia: Grand Prix (Innovation), 2x Gold
AXIS NZ: Grand AXIS (Best of Show), 2x Grand Prix (Innovation in OOH + Tech Driven Creative), 7x Gold
**none of these people are me because it takes like 36 hrs to fly from NZ to Cannes but look how happy they are while we were getting druuuuuunk.